Nice rooms, good service and affordable price - that sums up my first-hand experience with my stay in Home Inn (??, Nasdaq: HMIN), one of the fastest growing budget hotel chains in China. The rate in Hongzhou is RMB 202 yuan for a two-bed room with membership (219 yuan w/o). Broadband internet connection comes free. I also liked its wood-flooring instead of carpet.
Now the question is: Is it a good candidate for investing? It's tempting to put money in the company since it's growing very fast and it's doing good business. However my main concern is the competition. It seemed that similar budget hotels are popping up in major cities everywhere. The names I saw in Shanghai and Hangzhou include JinJiangZhiXing (?????, 168 Motel and Super 8. This blog (Link) at Wham
poa Financial talks about the same concern.
By the way, don't you think the logo for Home Inn looks familiar? However I looked at it, it reminds me of Best Western! Interestingly in Hangzhou, I've seem other budget hotels popping up now, with almost the same look and feel of my beloved Home Inn, probably with even cheaper price!
Home Inn definitely has a first-mover advantage, but it also has the risk of becoming the victim of its own success.