Much hyped Sohu 3.0 has been officially released. Well, it is indeed more a hype than anything that will get me excited.
The main features of Sohu 3.0 are video broadcasting/blogging and instant messaging (???), in addition to the integration of multiple sites Sohu has acquired over the years. My experience so far:
- Who really cares video blogging anyway?
- The instant messaging function is slow. No way it's going to compete with Tencent's QQ.
- I don't see any integration. Too many sites, user ids, etc...
On the other hand, I still think that Sohu has the best technical teams, i.e.,software engineers, among the major Chinese internet companies. Sohu's Chinese Input Method (????????and search engine (??) are still among the best in the industry.
[Traffic Watch]
Sohu has seen its daily traffic rank and page views trending up lately. If the trend continues, it will catch Sina, which has been slipping lately, this year in terms of daily traffic. [NOTE: we should always take it with a grain of salt when interpreting this kind of "data". The lines are for baidu.com, qq.com, sina.com.cn, and sohu.com in decending order].
[Ad Revenue]
Based on an IBD article, Sohu is #4 in search engine market and #3 in online ad revenue. [NOTE: obviously IBD didn't care about Tencent since it's not listed in US, even though it probably ranks #1 or #2 in online ad revenue!]. Sina's market cap is twice of Sohu's. Sohu lacks the name recognition that other companies enjoy.
